Focus

Behavior is driven by focus.

If you are focusing on the possible pain of an action, you will avoid it. If you focus on the potential pleasure of an action, you will take it.

The ability to control your focus is powerful: by deciding on an outcome, you can focus on the potential pleasure of success and the possible pain of not taking action.

Motivation

People are motivated by one of two things:

1. Avoiding pain.
2. Trying to gain pleasure.

Of the two, the first is a stronger motivator.